Although denim is hard-wearing, it is surprisingly delicate when it comes to garment care. 


Our natural denim detergent preserves your denim garments' distinctive colour (blue, black or anything more adventurous), whilst helping to refresh the fabric; keeping it soft and comfortable. Crafted from scratch in our Norfolk workshop, it’s made to an age-old, proven recipe.


Ideal for raw or selvedge denim and suitable for washing jeans, jackets or dungarees.



Denim Wash